US redesign of Haagen-Dazs’ branding & packaging. Aided in developing the new brand design centred around a tapestry pattern, detailing Häagen-Dazs’ full story from source to spoon. Led photography strategy to elevate their unparalleled ingredients by developing a unique photo style, creating pre-production photo guides and directing on set photography. Creation of an in depth brand book, setting guidelines and opportunities for future creativity using the new band elements.
Done with CB’a Design.
Categories: Brand identity design development, Package design, Photo Art Direction, Illustration.